Concept label: packaging & 3D render
Golden Ratio by creativiseriali
concept by: Fabrizio Martina
label and packaging: Fabrizio Martina
CGI developement: Carlo Da Villanova
- modelling
- shading
- lighting
- rendering
post production: Fabrizio Martina
The concept behind Golden Ratio
What the Golden Ratio is? In simple terms, the golden ratio (also known as the divine proportion or the golden mean), is a mathematical constant that appears repeatedly in nature and artwork. In truth, scientists aren’t sure what it is about the ratio that humans like so much. What they are sure about is how much we like it. Studies suggest that even minute changes to an image making it truer to the golden ratio have large impact on the brains of those looking. In imagery it's like a primal language. The result appears organic and intuitive.
Following this idea, we have proposed a wine, a brand, a label and a packaging based on Golden Ratio.
It's a style exercise, starting from the concept finalizing the product communication for the marketing office.
As the visual and the imagery is based on golden ratio, the tasting will feel good too.
